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Motorola Teases New Mobile Tech Catering To Photographers, Gamers

As a subsidiary of Lenovo, Motorola could have hardly missed this year’s Lenovo Tech World, even as the circumstances outside of both companies’ control forced the show into an online-only format.

Fortunately, we were treated to plenty of intriguing announcements and teasers that made us forget about the less stellar things about this year, if only for a moment. Motorola, itself, played an important role in this achievement.

Because the company’s Lenovo Tech World camera revolved around teasing a whole group of new innovations and curiosities that it has in the works instead of focusing on any single thing, which is a strategy that always runs a significant risk of ending in accusations of gimmick-peddling.

That wasn’t the case this time around, though Motorola’s showing did have a strong debut, centering on enhanced video capture capabilities that it plans to start rolling out to its existing devices in the very near future, raising the bar in teleconferencing at a pretty convenient time for that to happen.

It went on to confirm a feature meant to project modern Android games to TV screens with no noticeable latency with the goal of enabling console-like entertainment experiences, then moved on to promises about even better multitasking support based on a new split-screen mode it has in the works.

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Motorola Edge Turns To Gamers In Surprising Marketing Shift

A Motorola smartphone not branded as a Moto device is a rare sight in this day and age. One that actually ends up releasing in the United States through the official channels is an even rarer breed. But, those to combined with public attempts at courting mobile gamers? What is going on this year?

Wait, don’t answer that, let us just focus on the claim at hand, which is that the Motorola Edge is a fantastic gaming smartphone well above any arbitrary baseline for such devices that most consumers could think of. It’s easy to dismiss this as just catch-all marketing, but of all the claims Motorola could have made about the Edge, it opted for a claim that this thing is “the perfect mobile gaming device.”

This, at the very least, constitutes a notable shift in the firm’s marketing strategy that has so far mostly been focused on playful designs and highlighting how much of a punch its devices pack for their comparatively low prices. It was only some three years back that the now-discontinued modular Moto Z devices were treated to a standalone gamepad holster, so perhaps Motorola is once again rediscovering its love of video games with the Moto Edge and this is a start of a larger trend.

Time will tell, as always.

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Motorola Starts Rolling Out Camera 3.0 Android App With Massive Quality Improvements

Motorola Mobility today started rolling out the latest version of its Camera Android app developed for its portfolio of smartphones. Identified by version number 3.0, this release debuts a number of notable improvements, changes, and fixes that should deliver even greater value than the sum of their parts, so to speak, ultimately ennobling the entire user experience offered by contemporary Motorola and/or Moto handsets.

More specifically, we are looking at an update that optimizes the app’s interface for some of the smaller models from Motorola’s family, in addition to introducing several functional improvements which are largely automated in nature by virtue of the fact that they are powered by cutting-edge artificial intelligence algorithms.

Choice is still at the center of Motorola’s UI design philosophy, which is why even these smart components aren’t trying to think instead of you and you can expect the latest build of its Camera app to always offer straightforward avenues toward disabling any such features. Camera 3.0 should already be available for download from the Google Play Store in all of the United States.

In case you still haven’t received a notification asking you to install the new version, you can always try checking the app’s Play Store page manually, or reinstalling the thing altogether.

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