While most electronics manufacturers struggled throughout 2020, Lenovo had quite a remarkable showing in the tablet segment, ultimately growing its market presence by 120% annually.
What’s the secret to Lenovo’s explosive growth?
According to a new report from Strategy Analytics, the Chinese tech giant expanded its tablet operations by as much as the three largest players did, combined. And just for clarity, the said trio also happens to consist of the only three tablet manufacturers that are still larger than Lenovo in terms of both shipments and revenues. Those would be Apple, Samsung, and Amazon, in that order. As things stand right now, Amazon won’t remain ahead of Lenovo much longer, however. Granted, the Kindle family did fairly well last year, accounting for over 17 million shipments, nearly 2 million more than in 2019. And yet that improvement seems minuscule compared to Lenovo’s jump from 8.5 million tablet shipments in 2019 to 14 million devices last year.
Strategy Analytics believes portfolio variety was a massive factor contributing to this achievement. Lenovo is pretty unique in this regard, seeing how it’s equally eager to keep making high-end Windows hybrids, intelligent displays with smart assistants like the Yoga Smart Tab (pictured above), and traditional Android-powered slates hoping to rival the iPad.